Bill Gates doesn’t see any humor in Apple’s “Mac vs. PC” ads. Gates came up short calling Jobs an idiot directly, but in a recent interview we see his opinions expressed.
Points Gates Expressed about the lunacy of Apple advertising strategy (from a recent Newsweek Interview):
Point 1″.. over 90 percent of the (population) use Windows PCs..”
Point 2: “.. [Windows Users don’t] think of themselves as dullards…”
Point 3 : “[Windows users] are not the kind of klutzes that somebody [Jobs] is trying to say they are”
Point 4: Gates also took shot at the Vista upgrade ad featuring PC getting major surgery. “Well, certainly we’ve done a better job letting you upgrade on the hardware than our competitors [read: Mac OS, Linux] have done. You can choose to buy a new machine, or you can choose to do an upgrade.”
Point 5: Vista has better security than the Mac Os. “Nowadays, security guys break the Mac every single day. Every single day, they come out with a total exploit, your Apple Mac machine can be taken over totally.”
Perhaps Window and Macs should play nice and advertise like Coke and Pepsi.