Everyone wishes business was easier. I know I do. When dealing with the competition, it may seem like your business could use a little push to make it more appealing to consumers. That’s a completely natural reaction. You want your business to generate the most success and revenue that it can. At times, however, there are certain services that your company may not offer that another competing company offers. This is where most businesses come face to face with a choice. The business can either keep pushing their brand and hope that customers remain loyal, or the two companies can get together to talk… “business” and strike a deal. This exact type of scenario just happened with Microsoft and the cloud-computing based company known as Salesforce.Now Microsoft is a household name, but there are some of us who may not know what the company “Salesforce” is all about.Salesforce is a company all about looking towards the future of business through the use of cloud computing and their CRM product. Unfamiliar with the term “CRM”? It stands for “Customer Relationship Management”. This is where Salesforce has gotten its notoriety from. CRM is essentially a system that enables a company to manage the interactions they have with current customers and customers-to-be. Through the use of technology, the CRM system can help aspects of the business, such as sales, tech support, and marketing, become synchronized and automated.
Microsoft and Salesforce have been competing for a while now, at least with their respective CRM systems. It’s been an ongoing feud, but as of this past Thursday, the two companies have announced that they will be teaming up to allow Microsoft’s phones and Windows operating systems to be a bit more user-friendly. By combing the the Salesforce CRM apps with Microsoft Office, customers will be able to be a lot more productive in the way that they conduct business.
Now that the two companies have decided to stand together, instead of separately, there are a few features that will become available to users of both. Customers will now be able to access Salesforce directly from their Windows phone for one, making business more mobile. They’ve also allowed a Salesforce app be developed specifically for Microsoft Outlook. Lastly, and arguably the biggest feature, customers will now be able to open and work with the content they have on Salesforce all directly through the Windows OS.
As one would expect, both companies are announcing that they’re excited to be working with the other, and they should be. The CEO of Microsoft, Satya Nadella, was quoted saying “Working together, we will deliver new solutions that connect the customer insights of Salesforce to the cloud productivity of Office 365, the cloud platform of Azure and the mobility of Windows, so our customers can do more.” Even Microsoft knows when another company has good things working in their favor, and when times like that happen, it’s better for companies to come together so that everyone can stand to make a profit. Not to mention the fact that now customers using Salesforce and Microsoft can be a bit more connected than they were before. I guess the old saying is completely true; If you can’t beat ’em, join ’em!
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